According to a 2023 Chinese short video app user survey, short videos about traditional culture were the most popular content category with about 43 percent of respondents saying so. Overall, respondents preferred pramatic and informative content more than purely entertaining videos.
User preference on short video content types in China in 2023
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lmtw.com. (December 21, 2023). User preference on short video content types in China in 2023 [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1365230/china-popular-short-formed-video-content-categories/
lmtw.com. "User preference on short video content types in China in 2023." Chart. December 21, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1365230/china-popular-short-formed-video-content-categories/
lmtw.com. (2023). User preference on short video content types in China in 2023. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1365230/china-popular-short-formed-video-content-categories/
lmtw.com. "User Preference on Short Video Content Types in China in 2023." Statista, Statista Inc., 21 Dec 2023, https://www.statista.com/statistics/1365230/china-popular-short-formed-video-content-categories/
lmtw.com, User preference on short video content types in China in 2023 Statista, https://www.statista.com/statistics/1365230/china-popular-short-formed-video-content-categories/ (last visited October 30, 2024)
User preference on short video content types in China in 2023 [Graph], lmtw.com, December 21, 2023. [Online]. Available: https://www.statista.com/statistics/1365230/china-popular-short-formed-video-content-categories/
