According to a March 2022 survey conducted among U.S. adults, most of the Gen X or older users at selected hybrid video-on-demand platforms were more likely to select the ad-free tier rather than the ad-supported one. For example, the share of Gen Xers and older using the ad-free version of Peacock Premium amounted to 61 percent, while 50 percent of this generation were ad-supported viewers.
Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by generation
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S&P Global. (August 16, 2022). Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1358549/ad-supported-ad-free-hvod-us-by-generation/
S&P Global. "Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by generation." Chart. August 16, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1358549/ad-supported-ad-free-hvod-us-by-generation/
S&P Global. (2022). Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1358549/ad-supported-ad-free-hvod-us-by-generation/
S&P Global. "Share of Ad-supported and Ad-free Users of Selected Hybrid Video-on-demand (Hvod) Services in The United States as of March 2022, by Generation." Statista, Statista Inc., 16 Aug 2022, https://www.statista.com/statistics/1358549/ad-supported-ad-free-hvod-us-by-generation/
S&P Global, Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by generation Statista, https://www.statista.com/statistics/1358549/ad-supported-ad-free-hvod-us-by-generation/ (last visited November 22, 2024)
Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by generation [Graph], S&P Global, August 16, 2022. [Online]. Available: https://www.statista.com/statistics/1358549/ad-supported-ad-free-hvod-us-by-generation/
