As of May 2023, the majority of accommodation businesses in Europe reported being well prepared for digital transformation. Only 10 percent of accommodation businesses reported a very poor level of preparedness.
Level of preparedness for digital transformation of accommodation businesses in Europe as of May 2023
1,040 executives and managers from the European travel accommodation sector*
Method of interview
Telephone interview
Supplementary notes
* 80 respondents were interviewed from each country and region which included Austria, France, Germany, Greece, Italy, the Nordics (Sweden, Denmark, Norway, and Finland), Portugal, Spain, as well as 200 respondents each from the Netherlands and the rest of Europe (Poland, Romania, Belgium, Czechia, Hungary, Bulgaria, Slovenia, Slovakia, Ireland, Croatia).
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Statista. (June 20, 2023). Level of preparedness for digital transformation of accommodation businesses in Europe as of May 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1358500/digital-transformation-preparedness-lodging-europe/
Statista. "Level of preparedness for digital transformation of accommodation businesses in Europe as of May 2023." Chart. June 20, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1358500/digital-transformation-preparedness-lodging-europe/
Statista. (2023). Level of preparedness for digital transformation of accommodation businesses in Europe as of May 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1358500/digital-transformation-preparedness-lodging-europe/
Statista. "Level of Preparedness for Digital Transformation of Accommodation Businesses in Europe as of May 2023." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1358500/digital-transformation-preparedness-lodging-europe/
Statista, Level of preparedness for digital transformation of accommodation businesses in Europe as of May 2023 Statista, https://www.statista.com/statistics/1358500/digital-transformation-preparedness-lodging-europe/ (last visited November 22, 2024)
Level of preparedness for digital transformation of accommodation businesses in Europe as of May 2023 [Graph], Statista, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1358500/digital-transformation-preparedness-lodging-europe/
