According to a study on music streaming in the United States in 2022, the group with the highest penetration rate was Gen Z with 90 percent of respondents stating that they listened to music within the last month in October 2022. Another popular consumer market was the group of millennials, while baby boomers were less likely to have consumed music within the last months.
Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation
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Morning Consult. (January 11, 2023). Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1358442/music-streaming-penetration-united-states/
Morning Consult. "Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation." Chart. January 11, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1358442/music-streaming-penetration-united-states/
Morning Consult. (2023). Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1358442/music-streaming-penetration-united-states/
Morning Consult. "Share of Adults Who Said They Streamed Music at Least Once in The past Month in The United States in 2022, by Generation." Statista, Statista Inc., 11 Jan 2023, https://www.statista.com/statistics/1358442/music-streaming-penetration-united-states/
Morning Consult, Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1358442/music-streaming-penetration-united-states/ (last visited October 30, 2024)
Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation [Graph], Morning Consult, January 11, 2023. [Online]. Available: https://www.statista.com/statistics/1358442/music-streaming-penetration-united-states/
