Data shows that in the United Kingdom, Gen Z shoppers were most interested in using mobile phones for online shopping in the second quarter of 2023. A total 63 percent of UK Gen Zers preferred mobile commerce. In comparison, 54 percent of Baby Boomers in the country had a preference for computers for online shopping.
Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort
13,510 total consumers participated in the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Denmark, and Finland, with at least 1,000 participants per country.
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Klarna. (June 30, 2022). Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/
Klarna. "Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort." Chart. June 30, 2022. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/
Klarna. (2022). Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/
Klarna. "Device Preference among Online Shoppers in The United Kingdom (Uk) in The 2nd Quarter 2023, by Generational Cohort." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/
Klarna, Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort Statista, https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/ (last visited October 30, 2024)
Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort [Graph], Klarna, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/
