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Link to original content: http://statista.com/statistics/1356018/retail-ad-spend-radio-united-states/
U.S.: retail's radio ad spending | Statista

Retail ad spend on radio in the U.S. 2019-2021

Published by
J. G. Navarro,
Nov 17, 2023
In 2021, the retail market spent 292 million U.S. dollars on radio advertising in the United States, down 16 percent from 349 million dollars two years before.

Retail advertising spending on radio in the United States from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

United States

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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