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How high is the brand awareness of Hershey's in the United States?
When it comes to chocolate & candy bar eaters, brand awareness of Hershey's is at 94 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Hershey's in the United States?
In total, 61 percent of responding U.S. chocolate & candy bar eaters say they like Hershey's.

What is the consumption share of Hershey's in the United States?
All in all, 56 percent of chocolate & candy bar eaters in the United States eat Hershey's.

How loyal are the customers of Hershey's?
Around 48 percent of chocolate & candy bar eaters in the United States say they are likely to use Hershey's again.

What's the buzz around Hershey's in the United States?
In August 2023, about 27 percent of U.S. chocolate & candy bar eaters had heard about Hershey's in the media, on social media, or in advertising over the past three months.

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Hershey's brand awareness, usage, popularity, loyalty, and buzz among chocolate and candy bar eaters in the United States in 2024

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Number of respondents

7,484 respondents

Age group

18-64 years

Special properties

respondents who eat chocolate

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to chocolate, which of the following brands do you like?
Brand usage: When it comes to chocolate, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to chocolate, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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