Puma brand profile in Germany 2024
How high is the brand awareness of Puma in Germany?
When it comes to sportswear users, brand awareness of Puma is at 97 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Puma in Germany?
In total, 49 percent of German sportswear users say they like Puma. However, in actuality, among the 97 percent of German respondents who know Puma, 51 percent of people like the brand.
What is the usage share of Puma in Germany?
All in all, 40 percent of sportswear users in Germany use Puma. That means, of the 97 percent who know the brand, 41 percent use them.
How loyal are the owners of Puma?
Around 31 percent of sportswear users in Germany say they are likely to use Puma again. Set in relation to the 40 percent usage share of the brand, this means that 78 percent of their owners show loyalty to the brand.
What's the buzz around Puma in Germany?
In March 2024, about 21 percent of German sportswear users had heard about Puma in the media, on social media, or in advertising over the past three months. Of the 97 percent who know the brand, that's 22 percent, meaning at the time of the survey there's little buzz around Puma in Germany.
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