Nike brand profile in Germany 2024
How high is the brand awareness of Nike in Germany?
When it comes to sportswear users, brand awareness of Nike is at 98 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nike in Germany?
In total, 68 percent of German sportswear users say they like Nike. However, in actuality, among the 98 percent of German respondents who know Nike, 69 percent of people like the brand.
What is the usage share of Nike in Germany?
All in all, 60 percent of sportswear users in Germany use Nike. That means, of the 98 percent who know the brand, 61 percent use them.
How loyal are the owners of Nike?
Around 52 percent of sportswear users in Germany say they are likely to use Nike again. Set in relation to the 60 percent usage share of the brand, this means that 87 percent of their owners show loyalty to the brand.
What's the buzz around Nike in Germany?
In March 2024, about 36 percent of German sportswear users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 98 percent who know the brand, that's 37 percent, meaning at the time of the survey there's some buzz around Nike in Germany.
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