Nike brand profile in the United States 2024
How high is the brand awareness of Nike in the United States?
When it comes to sneakers owners, brand awareness of Nike is at 97% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nike in the United States?
In total, 65% of U.S. sneakers owners say they like Nike. However, in actuality, among the 97% of U.S. respondents who know Nike, 67% of people like the brand.
What is the usage share of Nike in the United States?
All in all, 58% of sneakers owners in the United States own Nike. That means, of the 97% who know the brand, 60% own them.
How loyal are the owners of Nike?
Around 49% of sneakers owners in the United States say they are likely to purchase Nike again. Set in relation to the 58% usage share of the brand, this means that 84% of their owners show loyalty to the brand.
What's the buzz around Nike in the United States?
In March 2024, about 50% of U.S. sneakers owners had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 52%, meaning at the time of the survey there's considerable buzz around Nike in the United States.
When it comes to sneakers owners, brand awareness of Nike is at 97% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nike in the United States?
In total, 65% of U.S. sneakers owners say they like Nike. However, in actuality, among the 97% of U.S. respondents who know Nike, 67% of people like the brand.
What is the usage share of Nike in the United States?
All in all, 58% of sneakers owners in the United States own Nike. That means, of the 97% who know the brand, 60% own them.
How loyal are the owners of Nike?
Around 49% of sneakers owners in the United States say they are likely to purchase Nike again. Set in relation to the 58% usage share of the brand, this means that 84% of their owners show loyalty to the brand.
What's the buzz around Nike in the United States?
In March 2024, about 50% of U.S. sneakers owners had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 52%, meaning at the time of the survey there's considerable buzz around Nike in the United States.
