Super users are media users who spend more time and money consuming media compared to regular consumers. In 2022, super users spent 49 dollars monthly on video games and other gaming purchases, while regular users spent four dollars per month in the United States. Super users accounted for 80 percent of total gaming spend.
Monthly budget allocated to media and technology in the United States as of November 2022, by user type
(in U.S. dollars)
* The source defines "Super Users" as highly connected population who heavily over-index on time and dollar spent on media consumptions. Super users account for 22 percent of the U.S. population.
The source adds the following information: "Video spend: includes money spent on all videos and video services, including traditional/virtual Pay TV, video streaming subscription
services, and video purchases/rentals. Gaming spend: includes money spent on video games and other video gaming purchases (e.g. inapp
purchases, video gaming subscription services) across all devices. Music spend: includes money spent on music and music services."
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Activate. (November 1, 2022). Monthly budget allocated to media and technology in the United States as of November 2022, by user type (in U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1350569/media-spend-budget-user-type-us/
Activate. "Monthly budget allocated to media and technology in the United States as of November 2022, by user type (in U.S. dollars)." Chart. November 1, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1350569/media-spend-budget-user-type-us/
Activate. (2022). Monthly budget allocated to media and technology in the United States as of November 2022, by user type (in U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1350569/media-spend-budget-user-type-us/
Activate. "Monthly Budget Allocated to Media and Technology in The United States as of November 2022, by User Type (in U.S. Dollars)." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1350569/media-spend-budget-user-type-us/
Activate, Monthly budget allocated to media and technology in the United States as of November 2022, by user type (in U.S. dollars) Statista, https://www.statista.com/statistics/1350569/media-spend-budget-user-type-us/ (last visited November 22, 2024)
Monthly budget allocated to media and technology in the United States as of November 2022, by user type (in U.S. dollars) [Graph], Activate, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1350569/media-spend-budget-user-type-us/
