As of July 2024, YouTube was the leading media platform for online video advertising in South Korea, with over 88.4 billion South Korean won spent on video ads that month alone. YouTube was far ahead of its main competitors, Instagram and Facebook, whose advertisers paid about 28.7 billion and 12.8 billion won respectively for video advertising in the same time period.
Leading media platforms for online video advertising in South Korea as of July 2024, by advertising expenses
(in billion South Korean won)
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Korea Digital Advertising Association. (August 30, 2024). Leading media platforms for online video advertising in South Korea as of July 2024, by advertising expenses (in billion South Korean won) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1343028/south-korea-main-media-for-online-video-ads-by-ad-costs/
Korea Digital Advertising Association. "Leading media platforms for online video advertising in South Korea as of July 2024, by advertising expenses (in billion South Korean won)." Chart. August 30, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1343028/south-korea-main-media-for-online-video-ads-by-ad-costs/
Korea Digital Advertising Association. (2024). Leading media platforms for online video advertising in South Korea as of July 2024, by advertising expenses (in billion South Korean won). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1343028/south-korea-main-media-for-online-video-ads-by-ad-costs/
Korea Digital Advertising Association. "Leading Media Platforms for Online Video Advertising in South Korea as of July 2024, by Advertising Expenses (in Billion South Korean Won)." Statista, Statista Inc., 30 Aug 2024, https://www.statista.com/statistics/1343028/south-korea-main-media-for-online-video-ads-by-ad-costs/
Korea Digital Advertising Association, Leading media platforms for online video advertising in South Korea as of July 2024, by advertising expenses (in billion South Korean won) Statista, https://www.statista.com/statistics/1343028/south-korea-main-media-for-online-video-ads-by-ad-costs/ (last visited November 21, 2024)
Leading media platforms for online video advertising in South Korea as of July 2024, by advertising expenses (in billion South Korean won) [Graph], Korea Digital Advertising Association, August 30, 2024. [Online]. Available: https://www.statista.com/statistics/1343028/south-korea-main-media-for-online-video-ads-by-ad-costs/