In 2022, 44 percent of consumers who had purchased a watch or an item of jewelry in the month were generally loyal to that brand. Almost one fifth of surveyed consumers said they only purchased from their preferred brand, while a quarter stated they mostly bought said brand of jewelry.
Jewelry and watch shoppers who are loyal to a specific brand in the United States in 2022
respondents who purchased jewelry or a watch in the last month
Supplementary notes
This question was phrased by the source as follows: "Thinking again of the most recent product you bought in each category, how loyal are you to each brand?"
Percentage points not adding up to 100 percent are probably due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Provoke Insights. (September 13, 2022). Jewelry and watch shoppers who are loyal to a specific brand in the United States in 2022 [Graph]. In Statista. Retrieved November 26, 2024, from https://www.statista.com/statistics/1339053/jewelry-watches-brand-loyalty-usa/
Provoke Insights. "Jewelry and watch shoppers who are loyal to a specific brand in the United States in 2022." Chart. September 13, 2022. Statista. Accessed November 26, 2024. https://www.statista.com/statistics/1339053/jewelry-watches-brand-loyalty-usa/
Provoke Insights. (2022). Jewelry and watch shoppers who are loyal to a specific brand in the United States in 2022. Statista. Statista Inc.. Accessed: November 26, 2024. https://www.statista.com/statistics/1339053/jewelry-watches-brand-loyalty-usa/
Provoke Insights. "Jewelry and Watch Shoppers Who Are Loyal to a Specific Brand in The United States in 2022." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1339053/jewelry-watches-brand-loyalty-usa/
Provoke Insights, Jewelry and watch shoppers who are loyal to a specific brand in the United States in 2022 Statista, https://www.statista.com/statistics/1339053/jewelry-watches-brand-loyalty-usa/ (last visited November 26, 2024)
Jewelry and watch shoppers who are loyal to a specific brand in the United States in 2022 [Graph], Provoke Insights, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1339053/jewelry-watches-brand-loyalty-usa/
