MBC1 was the most watched TV channel in Saudi Arabia in 2021, with a 14.3 percent viewing rate, while MBC2 was second, with a 4.5 percent viewing rate. As new technologies emerge and audiences adopt new content forms, the Saudi TV industry is dynamic and evolving.
Media industry in Saudi Arabia
Saudi Arabia's media industry has undergone significant changes and reforms in recent years, owing to the country's Saudi Vision 2030 plan. Saudi Vision 2030 seeks to diversify the Saudi economy and minimize reliance on oil by bolstering industries such as entertainment, tourism, and media. TV series were the highest-rated form of programming in the country in 2021. The Saudi TV and OTT video industries are also expanding, with revenues predicted to reach almost 1.3 billion U.S. dollars by 2025.
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Strategy&. (March 28, 2022). Top 10 watched TV channels based on share of viewing in Saudi Arabia in 2021, by channel [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1337301/saudi-arabia-top-10-watched-tv-channels-by-channel/
Strategy&. "Top 10 watched TV channels based on share of viewing in Saudi Arabia in 2021, by channel." Chart. March 28, 2022. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1337301/saudi-arabia-top-10-watched-tv-channels-by-channel/
Strategy&. (2022). Top 10 watched TV channels based on share of viewing in Saudi Arabia in 2021, by channel. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1337301/saudi-arabia-top-10-watched-tv-channels-by-channel/
Strategy&. "Top 10 Watched Tv Channels Based on Share of Viewing in Saudi Arabia in 2021, by Channel." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1337301/saudi-arabia-top-10-watched-tv-channels-by-channel/
Strategy&, Top 10 watched TV channels based on share of viewing in Saudi Arabia in 2021, by channel Statista, https://www.statista.com/statistics/1337301/saudi-arabia-top-10-watched-tv-channels-by-channel/ (last visited October 30, 2024)
Top 10 watched TV channels based on share of viewing in Saudi Arabia in 2021, by channel [Graph], Strategy&, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1337301/saudi-arabia-top-10-watched-tv-channels-by-channel/