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The global ad spending in the 'VR Advertising' segment of the AR & VR market was forecast to continuously increase between 2024 and 2029 by in total 12 million U.S. dollars (+6.9 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 186.05 million U.S. dollars and therefore a new peak in 2029. Notably, the ad spending of the 'VR Advertising' segment of the AR & VR market was continuously increasing over the past years.

Find more key insights for the ad spending in countries and regions like the revenue in the 'AR Hardware' segment of the AR & VR market in the world and the revenue change in the AR & VR market in the world.

The Statista Market Insights cover a broad range of additional markets.

Virtual reality (VR) advertising B2C market revenue worldwide from 2019 to 2029 (in million U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

The VR Advertising market includes revenues generated from video games and VR videos that can be accessed via any platform. These revenues can come from in-game advertising, i.e., the ads are placed in the virtual environment or integrated into VR videos or apps. All revenue data solely refers to B2C transactions.

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