During a 2022 study, approximately 67 percent of online consumers in Mexico reported having already purchased via social media. Although the remaining third said they had not used these platforms for shopping, most of them expressed interest in doing so. Meanwhile in Brazil, 62 percent of respondents stated that they had already engaged in social commerce, but the share of those who had not yet used this channel and are not interested in it was twice that of Mexico.
Share of online consumers who had already shopped on social media in Mexico in 2022
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MarketingDirecto.com. (August 28, 2022). Share of online consumers who had already shopped on social media in Mexico in 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1336107/social-commerce-adoption-mexico/
MarketingDirecto.com. "Share of online consumers who had already shopped on social media in Mexico in 2022." Chart. August 28, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1336107/social-commerce-adoption-mexico/
MarketingDirecto.com. (2022). Share of online consumers who had already shopped on social media in Mexico in 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1336107/social-commerce-adoption-mexico/
MarketingDirecto.com. "Share of Online Consumers Who Had Already Shopped on Social Media in Mexico in 2022." Statista, Statista Inc., 28 Aug 2022, https://www.statista.com/statistics/1336107/social-commerce-adoption-mexico/
MarketingDirecto.com, Share of online consumers who had already shopped on social media in Mexico in 2022 Statista, https://www.statista.com/statistics/1336107/social-commerce-adoption-mexico/ (last visited November 21, 2024)
Share of online consumers who had already shopped on social media in Mexico in 2022 [Graph], MarketingDirecto.com, August 28, 2022. [Online]. Available: https://www.statista.com/statistics/1336107/social-commerce-adoption-mexico/
