Red Bull brand profile in Germany 2023
How high is the brand awareness of Red Bull in Germany?
When it comes to energy drink consumers, brand awareness of Red Bull is at 95 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Red Bull in Germany?
In total, 74 percent of German energy drink consumers say they like Red Bull.
What is the usage share of Red Bull in Germany?
All in all, 74 percent of energy drink consumers in Germany use Red Bull.
How loyal are the consumers of Red Bull?
Around 68 percent of energy drink consumers in Germany say they are likely to use Red Bull again. Set in relation to the 74 percent usage share of the brand, this means that 92 percent of their consumers show loyalty to the brand.
What's the buzz around Red Bull in Germany?
In August 2023, about 59 percent of German energy drink consumers had heard about Red Bull in the media, on social media, or in advertising over the past three months.
When it comes to energy drink consumers, brand awareness of Red Bull is at 95 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Red Bull in Germany?
In total, 74 percent of German energy drink consumers say they like Red Bull.
What is the usage share of Red Bull in Germany?
All in all, 74 percent of energy drink consumers in Germany use Red Bull.
How loyal are the consumers of Red Bull?
Around 68 percent of energy drink consumers in Germany say they are likely to use Red Bull again. Set in relation to the 74 percent usage share of the brand, this means that 92 percent of their consumers show loyalty to the brand.
What's the buzz around Red Bull in Germany?
In August 2023, about 59 percent of German energy drink consumers had heard about Red Bull in the media, on social media, or in advertising over the past three months.
