Klarna. brand profile in Germany 2023
How high is the brand awareness of Klarna. in Germany?
When it comes to digital payment users, brand awareness of Klarna. is at 87 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Klarna. in Germany?
In total, 38 percent of German digital payment users say they like Klarna.. However, in actuality, among the 87 percent of German respondents who know Klarna., 44 percent of people like the brand.
What is the usage share of Klarna. in Germany?
All in all, 38 percent of digital payment users in Germany use Klarna.. That means, of the 87 percent who know the brand, 44 percent use them.
How loyal are the users of Klarna.?
Around 31 percent of digital payment users in Germany say they are likely to use Klarna. again. Set in relation to the 38 percent usage share of the brand, this means that 82 percent of their users show loyalty to the brand.
What's the buzz around Klarna. in Germany?
In November 2023, about 25 percent of German digital payment users had heard about Klarna. in the media, on social media, or in advertising over the past three months. Of the 87 percent who know the brand, that's 29 percent, meaning at the time of the survey there's some buzz around Klarna. in Germany.
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