In 2023, British American Tobacco's modern oral products made the majority of their revenue in Europe and the Americas (excluding the U.S.), reaching 482 million British pounds. Revenue in Asia-Pacific, the Middle East and Africa amounted to about 32 million British pounds.
Revenue of Modern Oral in 2023, by region
(in million British pounds)
In 2023, the source revised its regional structure (from four to three): US, AME & APMEA.
Americas & Europe (AME): Belgium, Brazil, Canada, Chile, Colombia, Czechia, Denmark, France, Germany, Hungary, Italy, Mexico, Netherlands, Poland, Romania, Spain, Switzerland, Ukraine, UK.
Asia-Pacific, Middle East and Africa (APMEA): Australia, Bangladesh, Japan, Kazakhstan, Malaysia, New Zealand, Pakistan, Saudi Arabia, South Africa, South Korea, Taiwan, Vietnam.
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British American Tobacco. (February 8, 2024). Revenue of Modern Oral in 2023, by region (in million British pounds) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1330882/modern-oral-revenue-by-region/
British American Tobacco. "Revenue of Modern Oral in 2023, by region (in million British pounds)." Chart. February 8, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1330882/modern-oral-revenue-by-region/
British American Tobacco. (2024). Revenue of Modern Oral in 2023, by region (in million British pounds). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1330882/modern-oral-revenue-by-region/
British American Tobacco. "Revenue of Modern Oral in 2023, by Region (in Million British Pounds)." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/1330882/modern-oral-revenue-by-region/
British American Tobacco, Revenue of Modern Oral in 2023, by region (in million British pounds) Statista, https://www.statista.com/statistics/1330882/modern-oral-revenue-by-region/ (last visited November 22, 2024)
Revenue of Modern Oral in 2023, by region (in million British pounds) [Graph], British American Tobacco, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/1330882/modern-oral-revenue-by-region/