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Consumers from Sweden and Finland were significantly more likely to say they used Klarna than consumers from, say, Poland. This reveals itself when comparing two questions from Statista's Global Consumer Survey as almost eight out of 10 consumers from Sweden replied they had used Klarna for online shopping - even mentioning payments in a store or restaurant. Switzerland and the United Kingdom (UK) did not rank very high in this list.

Klarna usage either for online payments or at POS in various countries worldwide as of July 2024

Characteristic	Stores, restaurants or other POS	Online
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Source

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Release date

July 2024

More information

Region

Worldwide

Survey time period

July 3, 2023, to June 17, 2024

Number of respondents

112,000+ per country

Age group

18-64 years

Special properties

Internet users; Respondents who used online payment methods

Method of interview

Online survey

Supplementary notes

The questions were phrased by the source as follows: "Which online payment services have you used in the past 12 months? (multi-pick)" and "Which of these services have you used in the past 12 months to pay in stores, restaurants or other points of sale with your smartphone? (multi-pick)".

The countries provided are part of the extended questionnaire within Statista's Global Consumer Survey, meaning there are no other countries with this same information. More information on the methodology can be found here.

The source adds: "For countries/territories receiving the extended questionnaire the Global Consumer Survey utilizes a rolling survey system with four survey waves per year: The most recent data set contains the interviews of the last 12 months. This ensures trend stability and a higher number of interviews available for analysis, allowing you to adequately analyze smaller target groups, media and brands."

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