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Link to original content: http://statista.com/statistics/1323702/whatsapp-penetration-latin-american-countries/
Latin America: WhatsApp usage reach 2023 | Statista

WhatsApp reach in selected Latin American countries 2023

Published by
Tiago Bianchi,
Jul 11, 2024

According to a survey during the third quarter of 2023, WhatsApp was the most used social network in Latin America, with more than 92 percent of internet users in selected countries accessing the messaging app. Chile tops the list regarding WhatsApp usage, with more than 93.8 percent of the population using the instant messaging app, followed by Brazil, with 93.4 percent.

WhatsApp usage penetration in selected Latin American countries as of 3rd quarter 2023

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Release date

February 2024

Region

LAC

Survey time period

Q3 2023

Age group

16-64 years

Special properties

internet users who use platform each month

Supplementary notes

Individual reports for each country available at:

Digital 2024: Argentina, p.60
Digital 2024: Brazil, p. 60
Digital 2024: Chile, p. 60
Digital 2024: Colombia, p.59
Digital 2024: Mexico, p.60

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Overview

5

Benchmark

6

Competitors

8

App performance

7

Audiences

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Usage

7

Spotlight: WhatsApp marketing in Brazil

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