According to a survey conducted in 2021 among South Koreans who bought luxury goods, 46.7 percent of respondents answered they mostly considered the design when purchasing items. The purchase price and brand value were also important points of consideration, with 32.5 and 31.1 percent of respondents answered that respectively.
Leading considerations when purchasing luxury goods in South Korea as of November 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Korea Herald. (February 15, 2022). Leading considerations when purchasing luxury goods in South Korea as of November 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1322736/south-korea-consideration-for-luxury-goods-purchases/
Korea Herald. "Leading considerations when purchasing luxury goods in South Korea as of November 2021." Chart. February 15, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1322736/south-korea-consideration-for-luxury-goods-purchases/
Korea Herald. (2022). Leading considerations when purchasing luxury goods in South Korea as of November 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1322736/south-korea-consideration-for-luxury-goods-purchases/
Korea Herald. "Leading Considerations When Purchasing Luxury Goods in South Korea as of November 2021." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1322736/south-korea-consideration-for-luxury-goods-purchases/
Korea Herald, Leading considerations when purchasing luxury goods in South Korea as of November 2021 Statista, https://www.statista.com/statistics/1322736/south-korea-consideration-for-luxury-goods-purchases/ (last visited November 22, 2024)
Leading considerations when purchasing luxury goods in South Korea as of November 2021 [Graph], Korea Herald, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1322736/south-korea-consideration-for-luxury-goods-purchases/
