Reasons to collect mobile app data from global iOS users 2024
As of September 2024, around 88 percent of the data linked to users collected by iOS apps was used by app publishers to integrate their product's functionalities. In comparison, 71 percent of app data not directly linked to users had the same function. Collecting analytics data was the second most common reason for apps to collect iOS users' data, while only 17 percent of identifiable user data and 10 percent of non-identifiable users' data went to improve or integrate third-party advertising services.
