So far in 2022, the leading obstacle affecting shoppers around the world has been the rising prices for groceries. About two-thirds of physical store shoppers and more than half of online consumers stated they had felt the impact of increased grocery prices when shopping. Globally, a significant percentage of surveyed consumers also had to contend with product unavailability issues and delays when it came to delivery.
Leading issues impacting online and offline shopping behavior among consumers worldwide in 2022
Characteristic
In a physical store
While shopping online
Rising prices for groceries
65%
56%
Unable to purchase a product due to it being out of stock
37%
43%
A product taking longer to be delivered than you were told at the time of purchase
consumers who shopped online at least once in the previous year
Supplementary notes
* 9,069 consumers were surveyed across 25 territories worldwide.
This question was phrased by the source as follows:
"Which of these issues is having the greatest impact on you when shopping?"
Answers are only shown from respondents who had experienced these issues 'occassionally', 'frequently', or 'almost always'.
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PwC. (June 30, 2022). Leading issues impacting online and offline shopping behavior among consumers worldwide in 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1322626/issues-impacting-shopping-behavior-worldwide/
PwC. "Leading issues impacting online and offline shopping behavior among consumers worldwide in 2022." Chart. June 30, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1322626/issues-impacting-shopping-behavior-worldwide/
PwC. (2022). Leading issues impacting online and offline shopping behavior among consumers worldwide in 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1322626/issues-impacting-shopping-behavior-worldwide/
PwC. "Leading Issues Impacting Online and Offline Shopping Behavior among Consumers Worldwide in 2022." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1322626/issues-impacting-shopping-behavior-worldwide/
PwC, Leading issues impacting online and offline shopping behavior among consumers worldwide in 2022 Statista, https://www.statista.com/statistics/1322626/issues-impacting-shopping-behavior-worldwide/ (last visited November 23, 2024)
Leading issues impacting online and offline shopping behavior among consumers worldwide in 2022 [Graph], PwC, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1322626/issues-impacting-shopping-behavior-worldwide/
