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Link to original content: http://statista.com/statistics/1322319/south-korea-luxury-goods-online-offline-preference/
South Korea: luxury shopping online and offline preference 2022 | Statista

Luxury goods shopping online and offline preference South Korea 2022

Published by
Nina Jobst,
Jun 25, 2024
According to a survey conducted among South Korean luxury goods consumers in 2022, 54 percent of respondents said they had bought luxury goods offline before. Offline shopping locations included department stores, outlets, duty-free shops, and brand stores. Although shopping for luxury goods offline had been the standard before, online shopping began to catch up.

Online and offline usage preference for luxury goods shopping in South Korea as of November 2022

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Source

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Release date

November 2022

Region

South Korea

Survey time period

November 11 to 14, 2022

Number of respondents

2,887 respondents

Age group

20-49 years

Special properties

people who bought luxury goods during the last year

Method of interview

Online Access Panel

Supplementary notes

Multiple answers were possible.

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Statistics on " Luxury goods market in South Korea "

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Overview

5

Retail and sales channels

7

Brands

7

Consumer perspective

6

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Topics

Luxury goods market in South KoreaGlobal personal luxury goods industryLuxury goods market in ChinaLuxury goods in EuropeItalian luxury fashion companies
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