In 2023, the United Kingdom (UK) was the largest digital video advertising market in Europe, with a spending of 7.99 billion euros. Five more countries reported expenditures higher than one billion – Germany with 2.34 billion, France with 2.1 billion, Italy with 1.76 billion, Turkey with 1.25 billion and Spain with 1.23 billion euros. In total, European digital video ad spend stood at 21.8 billion euros that year.
Leading digital video advertising markets in Europe in 2023, by spending
(in million euros)
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IAB Europe. (June 12, 2024). Leading digital video advertising markets in Europe in 2023, by spending (in million euros) [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1322307/digital-video-advertising-countries-europe/
IAB Europe. "Leading digital video advertising markets in Europe in 2023, by spending (in million euros)." Chart. June 12, 2024. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1322307/digital-video-advertising-countries-europe/
IAB Europe. (2024). Leading digital video advertising markets in Europe in 2023, by spending (in million euros). Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1322307/digital-video-advertising-countries-europe/
IAB Europe. "Leading Digital Video Advertising Markets in Europe in 2023, by Spending (in Million Euros)." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/1322307/digital-video-advertising-countries-europe/
IAB Europe, Leading digital video advertising markets in Europe in 2023, by spending (in million euros) Statista, https://www.statista.com/statistics/1322307/digital-video-advertising-countries-europe/ (last visited November 25, 2024)
Leading digital video advertising markets in Europe in 2023, by spending (in million euros) [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/1322307/digital-video-advertising-countries-europe/