According to a survey among marketing professionals in 2023, the most important quality for business-to-business influencers was that their audience perceives them as trustworthy, stated by 49 percent of respondents. Another 48 percent of the same professionals pointed towards the relevance of the influencer's audience and their network as the most important B2B influencer quality.
Most important qualities for business-to-business (B2B) influencers according to marketing professionals worldwide as of August 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TopRank Marketing. (March 1, 2024). Most important qualities for business-to-business (B2B) influencers according to marketing professionals worldwide as of August 2023 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1318915/top-qualities-b2b-influencers-worldwide/
TopRank Marketing. "Most important qualities for business-to-business (B2B) influencers according to marketing professionals worldwide as of August 2023." Chart. March 1, 2024. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1318915/top-qualities-b2b-influencers-worldwide/
TopRank Marketing. (2024). Most important qualities for business-to-business (B2B) influencers according to marketing professionals worldwide as of August 2023. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1318915/top-qualities-b2b-influencers-worldwide/
TopRank Marketing. "Most Important Qualities for Business-to-business (B2b) Influencers According to Marketing Professionals Worldwide as of August 2023." Statista, Statista Inc., 1 Mar 2024, https://www.statista.com/statistics/1318915/top-qualities-b2b-influencers-worldwide/
TopRank Marketing, Most important qualities for business-to-business (B2B) influencers according to marketing professionals worldwide as of August 2023 Statista, https://www.statista.com/statistics/1318915/top-qualities-b2b-influencers-worldwide/ (last visited November 25, 2024)
Most important qualities for business-to-business (B2B) influencers according to marketing professionals worldwide as of August 2023 [Graph], TopRank Marketing, March 1, 2024. [Online]. Available: https://www.statista.com/statistics/1318915/top-qualities-b2b-influencers-worldwide/
