The short-form video segment saw an increase in active users between 2019 and 2021, with the user base amounting to 290 million during the latter. The figure was further expected to grow to 600 million users by 2025. The government imposed ban on Tik Tok resulted in several domestic video platforms, such as Roposo and Josh, emerging within the Indian short video market.
Number of active users of short video platforms across India from 2019 to 2021, with an estimate for 2025
(in millions)
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EY. (May 3, 2023). Number of active users of short video platforms across India from 2019 to 2021, with an estimate for 2025 (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1316993/india-short-video-active-users/
EY. "Number of active users of short video platforms across India from 2019 to 2021, with an estimate for 2025 (in millions)." Chart. May 3, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1316993/india-short-video-active-users/
EY. (2023). Number of active users of short video platforms across India from 2019 to 2021, with an estimate for 2025 (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1316993/india-short-video-active-users/
EY. "Number of Active Users of Short Video Platforms across India from 2019 to 2021, with An Estimate for 2025 (in Millions)." Statista, Statista Inc., 3 May 2023, https://www.statista.com/statistics/1316993/india-short-video-active-users/
EY, Number of active users of short video platforms across India from 2019 to 2021, with an estimate for 2025 (in millions) Statista, https://www.statista.com/statistics/1316993/india-short-video-active-users/ (last visited November 21, 2024)
Number of active users of short video platforms across India from 2019 to 2021, with an estimate for 2025 (in millions) [Graph], EY, May 3, 2023. [Online]. Available: https://www.statista.com/statistics/1316993/india-short-video-active-users/
