In 2023, programmatic advertising spending in Latin America stood at 16.77 billion U.S. dollars. Furthermore, the corresponding expenditure was expected to increase to 23.6 billion dollars by 2028. Brazil, Mexico, and Argentina were the leading Latin American programmatic markets as of March 2024.
Programmatic advertising spending in Latin America from 2017 to 2028
(in billion U.S. dollars)
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Statista. (March 5, 2024). Programmatic advertising spending in Latin America from 2017 to 2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1316177/programmatic-advertising-spending-latin-america/
Statista. "Programmatic advertising spending in Latin America from 2017 to 2028 (in billion U.S. dollars)." Chart. March 5, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1316177/programmatic-advertising-spending-latin-america/
Statista. (2024). Programmatic advertising spending in Latin America from 2017 to 2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1316177/programmatic-advertising-spending-latin-america/
Statista. "Programmatic Advertising Spending in Latin America from 2017 to 2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1316177/programmatic-advertising-spending-latin-america/
Statista, Programmatic advertising spending in Latin America from 2017 to 2028 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1316177/programmatic-advertising-spending-latin-america/ (last visited November 22, 2024)
Programmatic advertising spending in Latin America from 2017 to 2028 (in billion U.S. dollars) [Graph], Statista, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1316177/programmatic-advertising-spending-latin-america/