In 2023, roughly 23 percent of surveyed U.S. consumers would choose to support small and local businesses during their holiday shopping, given they offered the same products as other retailers.
Reasons why holiday shoppers in the United States might choose one company or retailer over another in 2023
consumers who planned to buy holiday gifts this year
Method of interview
Panel survey
Supplementary notes
The source asked respondents for what reason(s) they would choose to purchase from one company/retailer over another when considering two products that are of similar quality, features, and retail price (or the same product).
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Gallup. (October 10, 2023). Reasons why holiday shoppers in the United States might choose one company or retailer over another in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1313202/reasons-holiday-shoppers-choose-one-retailer-vs-another-usa/
Gallup. "Reasons why holiday shoppers in the United States might choose one company or retailer over another in 2023." Chart. October 10, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1313202/reasons-holiday-shoppers-choose-one-retailer-vs-another-usa/
Gallup. (2023). Reasons why holiday shoppers in the United States might choose one company or retailer over another in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1313202/reasons-holiday-shoppers-choose-one-retailer-vs-another-usa/
Gallup. "Reasons Why Holiday Shoppers in The United States Might Choose One Company or Retailer over Another in 2023." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/1313202/reasons-holiday-shoppers-choose-one-retailer-vs-another-usa/
Gallup, Reasons why holiday shoppers in the United States might choose one company or retailer over another in 2023 Statista, https://www.statista.com/statistics/1313202/reasons-holiday-shoppers-choose-one-retailer-vs-another-usa/ (last visited November 21, 2024)
Reasons why holiday shoppers in the United States might choose one company or retailer over another in 2023 [Graph], Gallup, October 10, 2023. [Online]. Available: https://www.statista.com/statistics/1313202/reasons-holiday-shoppers-choose-one-retailer-vs-another-usa/
