As of the third quarter of 2023, over half of social media users in Italy followed closer contacts like friends, family, and people they knew. Bands, singers, or musicians were the second most followed type of social media accounts in the country with approximately 34.4 percent of internet users in Italy reporting doing so. Restaurant, chefs, and foodies accounts were followed by roughly 31.9 percent of social media users during the examined period.
Main types of social media accounts followed by internet users in Italy as of 3rd quarter 2023
Characteristic
Share of respondents
Friends, family, or other people you know
51.4%
Bands, singers, or other musicians
34.4%
Actors, comedians, or other performers
31.9%
Restaurants, chefs, or food personalities
27.1%
Entertainment, memes, or parody accounts
25.9%
Tv shows or channels
25.2%
Companies and brands you purchase from
23.2%
Influencers or other experts
22.7%
Sports people and teams
21.9%
Companies and brands you're considering purchasing from
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DataReportal, & We Are Social, & Meltwater. (February 1, 2024). Main types of social media accounts followed by internet users in Italy as of 3rd quarter 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1311586/social-media-account-types-followed-italy/
DataReportal, und We Are Social, und Meltwater. "Main types of social media accounts followed by internet users in Italy as of 3rd quarter 2023." Chart. February 1, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1311586/social-media-account-types-followed-italy/
DataReportal, We Are Social, Meltwater. (2024). Main types of social media accounts followed by internet users in Italy as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1311586/social-media-account-types-followed-italy/
DataReportal, and We Are Social, and Meltwater. "Main Types of Social Media Accounts Followed by Internet Users in Italy as of 3rd Quarter 2023." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1311586/social-media-account-types-followed-italy/
DataReportal & We Are Social & Meltwater, Main types of social media accounts followed by internet users in Italy as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1311586/social-media-account-types-followed-italy/ (last visited November 21, 2024)
Main types of social media accounts followed by internet users in Italy as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1311586/social-media-account-types-followed-italy/
