Downloads of the Klarna app in France grew substantially between 2021 and 2022, as other foreign BNPL providers joined this market in 2022. The mobile version of the Swedish payment application received 15,000 more downloads that year than that of domestic credit provider Cofidis - which also provides a BNPL option called PagoDIL. Much like in Germany, PayPal is an established name in France. The numbers on display, however, do not clearly display whether interest in the PayPal app stems from its buy now, pay later options. Unlike Germany, however, France is not seen as a leading country when it comes to BNPL adoption. The arrival of Italy's Scalapay and Australia's Afterpay in 2022 may change this going forward.
Biggest buy now, pay later (BNPL) apps in France from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads
This statistic is the result of research into roughly 150 different apps used for BNPL across the world. For more information, see the "Details" tab; The apps on display here made up 99.8 percent of all downloads in Q4 2023
Supplementary notes
Some of the apps under review are not necessarily a "pure" BNPL player: The PayPal app, for example, has a BNPL option built inside of it - called "Pay in 4" - whereas Klarna is devoted solely to BNPL. It is therefore unclear whether these figures are fully comparable.
The names provided are based off multiple publications covering BNPL brands, and focus on BNPL providers with an app. If an app does not feature in the statistic, it is because download figures were too small. Note, however, that the selection of players is not exhaustive and does not include, for example, white labels as these do not have their own app- such as Divido, PayU, and Swap. The apps researched include:
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Statista, & AppMagic. (March 7, 2024). Biggest buy now, pay later (BNPL) apps in France from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1310263/bnpl-most-popular-apps-in-france/
Statista, und AppMagic. "Biggest buy now, pay later (BNPL) apps in France from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads." Chart. March 7, 2024. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1310263/bnpl-most-popular-apps-in-france/
Statista, AppMagic. (2024). Biggest buy now, pay later (BNPL) apps in France from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1310263/bnpl-most-popular-apps-in-france/
Statista, and AppMagic. "Biggest Buy Now, Pay Later (Bnpl) Apps in France from 1st Quarter of 2015 to 4th Quarter of 2023, by Number of Downloads." Statista, Statista Inc., 7 Mar 2024, https://www.statista.com/statistics/1310263/bnpl-most-popular-apps-in-france/
Statista & AppMagic, Biggest buy now, pay later (BNPL) apps in France from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads Statista, https://www.statista.com/statistics/1310263/bnpl-most-popular-apps-in-france/ (last visited October 30, 2024)
Biggest buy now, pay later (BNPL) apps in France from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads [Graph], Statista, & AppMagic, March 7, 2024. [Online]. Available: https://www.statista.com/statistics/1310263/bnpl-most-popular-apps-in-france/
