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Link to original content: http://statista.com/statistics/1308279/consumers-purchasing-pharmaceuticals-online-generation/
Share of pharma e-shoppers by generation 2023 | Statista

Share of global shoppers buying pharmaceuticals online 2023, by generation

Published by
Stephanie Chevalier,
Oct 7, 2024
When comparing the share of consumers purchasing pharmaceutical products online in 2023 across different generations, millennials lead the pack at 32 percent. Gen X ranked second, with nearly one quarter (22 percent) of individuals aged 41 to 56 making online purchases of pharmaceutical products during the survey period.

Share of consumers purchasing pharmaceutical products online worldwide in 2nd quarter 2023, by generational cohort

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Release date

October 2023

Region

Worldwide

Survey time period

Q2 2023

Number of respondents

19,293*

Special properties

global average

Supplementary notes

* Consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece.

The sample sizes are nationally representative, including both Klarna users and non-Klarna users.

The date of release is the date of access.

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