According to a global survey conducted in the second quarter of 2023, Sweden has the highest percentage of consumers purchasing pharmaceutical products online, with 45 percent. The United States and Greece trailed behind with 32 and 31 percent of respondents, respectively, who reported buying pharmaceutical products online during the same period.
Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries
* Consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece.
The sample sizes are nationally representative, including both Klarna users and non-Klarna users.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (October 10, 2023). Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/
Klarna. "Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries." Chart. October 10, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/
Klarna. (2023). Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/
Klarna. "Share of Consumers Purchasing Pharmaceutical Products Online in 2nd Quarter 2023, by Select Countries." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/
Klarna, Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries Statista, https://www.statista.com/statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/ (last visited November 21, 2024)
Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries [Graph], Klarna, October 10, 2023. [Online]. Available: https://www.statista.com/statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/
