Pinterest brand profile in the United States 2024
How high is the brand awareness of Pinterest in the United States?
When it comes to social media users, brand awareness of Pinterest is at 85 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pinterest in the United States?
In total, 36 percent of U.S. social media users say they like Pinterest. However, in actuality, among the 85 percent of U.S. respondents who know Pinterest, 42 percent of people like the brand.
What is the usage share of Pinterest in the United States?
All in all, 30 percent of social media users in the United States use Pinterest. That means, of the 85 percent who know the brand, 35 percent use them.
How loyal are the users of Pinterest?
Around 26 percent of social media users in the United States say they are likely to use Pinterest again. Set in relation to the 30 percent usage share of the brand, this means that 87 percent of their users show loyalty to the brand.
What's the buzz around Pinterest in the United States?
In February 2024, about 21 percent of U.S. social media users had heard about Pinterest in the media, on social media, or in advertising over the past four weeks. Of the 85 percent who know the brand, that's 25 percent, meaning at the time of the survey there's little buzz around Pinterest in the United States.
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