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Over the last two observations, the number of users is forecast to significantly increase in all segments. The trend observed from 2021 to 2029 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Fashion segment achieves the highest value of 28.45 million users at 2029.

Find other insights concerning similar markets and segments, such as a comparison of revenue in Italy and a comparison of revenue in France.

The Statista Market Insights cover a broad range of additional markets.

Number of e-commerce users in Turkey from 2021 to 2029, by segment (in millions)

Characteristic	Fashion	Media	Food	Consumer Electronics	Toys & Hobby	Beauty & Personal Care	Beverages	Furniture
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Beauty & Personal Care market refers to the online retailing of beauty and personal care products. It includes various products such as skincare, haircare, makeup, fragrances, and personal hygiene items. This market allows consumers to conveniently purchase these products from the comfort of their homes, offering a wide range of options and competitive prices.

Structure:

The market consists out of several parts, namely: Beauty Tech, Cosmetics, Fragrances, Personal Care, Skin Care. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Beauty & Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.

Key players in the market are companies, such as L'Oréal, Estée Lauder, and Procter & Gamble.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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