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Link to original content: http://statista.com/statistics/1301256/china-number-of-live-commerce-users/
China: number of live-commerce users 2023 | Statista

Number of live streaming e-commerce users in China 2020-2023

Published by
Xin Ou,
Sep 27, 2024
E-commerce was the most popular type of live streaming in China with about 597 million users as of Decewmber 2023 accounting for about 54.7 percent of the country's internet population. Live streaming commerce is a new format that combines influencer marketing and social experience into a live shopping show on e-commerce platforms. Taobao, Douyin, and Kuaishou were the prominent players in China's live commerce market.

Number of live-commerce service users in China from 2020 to 2023 (in millions)

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Release date

March 2024

Region

China

Survey time period

2020 to 2023

Special properties

year-end figures unless specified

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Statistics on " Live commerce in Asia "

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Other statistics that may interest you Live commerce in Asia

Overview

6

Usage

6

Channels

7

Consumer behavior

5

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Topics

Live commerce in AsiaE-commerce in the Asia-Pacific regionShopping behavior in the Asia-Pacific regionSocial commerce in Southeast AsiaE-commerce in Southeast Asia
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