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The Statista Digital Market Outlook estimates that the share of cross-border e-commerce retail revenue in 2023 will be only around two percent in Japan. The United States and China also had a relatively low share of cross-boarder revenue, at three percent. Belgium and Austria, on the other hand, had a significantly higher share of their e-commerce revenue generated cross-border, at 32 and 19 percent, respectively.

Distribution of domestic and cross-border e-commerce revenues in 2023, by country

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Supplementary notes

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

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