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Link to original content: http://statista.com/statistics/1294838/india-share-of-influencer-marketing-industry-by-vertical/
India: share of influencer marketing industry by vertical | Statista

Influencer marketing industry distribution India 2022, by vertical

Published by
Tanushree Basuroy,
Mar 12, 2024
Among the various sectors that invested in the influencer marketing industry in India, the personal care vertical held the largest market share at 25 percent, as of 2022. Other prominent sectors that were heavy on influencer marketing included the food and beverage, fashion and jewelry, and mobile and electronics industries. Digital marketing in India has been lent a new degree of authenticity by social media as users create their own relatable brands and communities.

Distribution of influencer marketing industry in India in 2022, by vertical

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Release date

December 2022

Region

India

Survey time period

2022

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Statistics on " Influencer marketing in India "

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Other statistics that may interest you Influencer marketing in India

Global overview

4

Indian influencer market

6

Brand collaboration

4

Instagram

5

Other platforms

7

Consumer perspective

7

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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For single users
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Access limited to Free Statistics. Premium Statistics are not included.
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