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In recent years, travel companies worldwide have shown an increasing interest in the subscription model, with some businesses starting to introduce either monthly or annual membership plans. While these schemes vary significantly in terms of offers and fees, they generally include more flexibility when booking trips or accommodation, as well as members-only discounts and perks. In June 2021, travel company Tripadvisor introduced a subscription-based plan, Tripadvisor Plus, offering members rate discounts on accommodation and travel bookings for an annual fee of 99 U.S. dollars. Just three months after the launch, however, the firm announced major changes to the original program, replacing the discounts with cash-back benefits. Meanwhile, other businesses in the travel market relied on annual memberships. As of March 2022, eDreams Prime offered its subscribers price reductions on travel reservations and car rentals for around 61 U.S. dollars a year.

Annual subscription fee of selected travel memberships worldwide as of March 2022 (in U.S. dollars)

Characteristic	Subscription fee in U.S. dollars
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Release date

March 2022

More information

Region

Worldwide

Survey time period

as of March 3, 2022

Special properties

figures refer to the cheapest offers available

Supplementary notes

*The original price (49 EUR) was converted into U.S. dollars as of March 3, 2022.
**The original price (54.99 EUR) was converted into U.S. dollars as of March 3, 2022. eDreams Odigeo offers the Prime subscription through its three main brands: eDreams Prime (54.99 EUR), Opodo Prime (54.99 GBP), and GO Prime (54.99 EUR).

Figures were collected by Statista based on the information provided by the following sources:
Bidroom Plus: bidroom.com;
eDreams Prime: edreams.com;
El Camino Travel: elcamino.travel;
RegenerativeTravel+: regenerativetravel.com;
Tripadvisor Plus: tripadvisor.com.

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