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Link to original content: http://statista.com/statistics/1287645/taiwan-reasons-for-holiday-shopping-by-gender/
Taiwan: reasons for holiday shopping by gender 2023 | Statista

Reasons for doing holiday shopping Taiwan 2023, by gender

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted by Rakuten Insight in Taiwan in November 2023 on consumer holiday shopping behavior, around 94 percent of female respondents answered their reason for holiday shopping was that a lot of sales take place during that time. Meanwhile, for 90 percent of male respondents this was among the main reasons for shopping.

Common reasons to do holiday shopping in Taiwan as of November 2023, by gender

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Release date

December 2023

Region

Taiwan

Survey time period

November 9 to 30, 2023

Number of respondents

10,510 respondents

Age group

16 years and older

Special properties

among 6,544 female and 3,966 male respondents

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Original question: "What are the main reasons for you to shop during the holiday shopping period?"

Up to three answers were possible.

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