In 2023, video ads on social media in Europe attracted an investment of 11.6 billion euros, up from 9.2 billion a year earlier. Non-video ads (e.g. static display) garnered 11.7 billion euros.
Social media advertising spending in Europe from 2019 to 2023, by format
(in billion euros)
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IAB Europe. (June 12, 2024). Social media advertising spending in Europe from 2019 to 2023, by format (in billion euros) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/
IAB Europe. "Social media advertising spending in Europe from 2019 to 2023, by format (in billion euros)." Chart. June 12, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/
IAB Europe. (2024). Social media advertising spending in Europe from 2019 to 2023, by format (in billion euros). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/
IAB Europe. "Social Media Advertising Spending in Europe from 2019 to 2023, by Format (in Billion Euros)." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/
IAB Europe, Social media advertising spending in Europe from 2019 to 2023, by format (in billion euros) Statista, https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/ (last visited November 21, 2024)
Social media advertising spending in Europe from 2019 to 2023, by format (in billion euros) [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/