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Link to original content: http://statista.com/statistics/1267418/india-primary-digital-channels-for-brand-research/
India: sources for online brand research 2023 | Statista

Primary online sources for brand research used by internet users in India Q3 2023

Published by
Tanushree Basuroy,
Mar 27, 2024

As of the third quarter of 2023, social media retained its position as the main channel for online brand research, with over 50 percent of internet users in India relying on it. Search engines followed next at roughly over 45 percent of users. Apart from these platforms, mobile apps and consumer reviews were the next most important online brand research channels among Indian users that year.

Leading channels for online brand research used by internet users in India as of 3rd quarter 2023

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Release date

February 2024

Region

India

Survey time period

Q3 2023

Age group

16-64 years

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