In 2022, Fashion represented the leading e-commerce segment in South Africa. It accounted for 32 percent of the total value. Toys, hobbies, and DIY followed at 27 percent, while the electronics and media sector ranked third, holding 18 percent.
Leading e-commerce sectors in South Africa in 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PPRO. (September 29, 2022). Leading e-commerce sectors in South Africa in 2022 [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1267056/leading-e-commerce-sectors-in-south-africa/
PPRO. "Leading e-commerce sectors in South Africa in 2022." Chart. September 29, 2022. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1267056/leading-e-commerce-sectors-in-south-africa/
PPRO. (2022). Leading e-commerce sectors in South Africa in 2022. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1267056/leading-e-commerce-sectors-in-south-africa/
PPRO. "Leading E-commerce Sectors in South Africa in 2022." Statista, Statista Inc., 29 Sep 2022, https://www.statista.com/statistics/1267056/leading-e-commerce-sectors-in-south-africa/
PPRO, Leading e-commerce sectors in South Africa in 2022 Statista, https://www.statista.com/statistics/1267056/leading-e-commerce-sectors-in-south-africa/ (last visited October 30, 2024)
Leading e-commerce sectors in South Africa in 2022 [Graph], PPRO, September 29, 2022. [Online]. Available: https://www.statista.com/statistics/1267056/leading-e-commerce-sectors-in-south-africa/