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According to a survey of smartphone users worldwide, the market size of mobile videogame content services reached a global retail value of more than 84 billion U.S. dollars in 2020, up from the approximately 67 billion U.S. dollars reported in 2019. Video mobile content ranked second in the examined period, with a retail value of almost 21 billion U.S. dollars. Education content on mobile has experienced a moderate growth between 2019 and 2020, reaching almost three billion U.S. dollars in the last measured period.

Retail value of mobile content services worldwide from 2019 to 2020, by category (in billion U.S. dollars)

Characteristic	2019	2020
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Release date

October 2021

More information

Region

Worldwide

Survey time period

2019 and 2020

Number of respondents

6,500 respondents

Special properties

smartphone uers, services by mobile operators (MNO, mobile network providers or MVNO, mobile virtual network providers) or third party provider (OTT, over the top providers)

Supplementary notes

According to the source, the study includes data for "6,500 smartphone users, 650 in each of 10 countries."

The survey was conducted in 10 markets worldwide: Brazil, China, France, Germany, India, Japan, South Africa, Spain, United Kingdom, United States.

According to the source, mobile content does not include: "financial services, such as wallet, ticketing or payment services via mobile bill or pre-paid value {...} services that would require specific devices in addition to a smartphone. (e.g. health monitoring, in car multimedia center) {...} ordering, delivering of commerce of good of non digital goods and services (e.g. a one hour gym coaching session is not a digital service, taxi hailing or m-commerce is not included) [...] communication services (voice, messaging or data connection) [...] Multiplay bundles when payment is managed outside the mobile channel. (e.g. triple of quadruple play for fixed, mobile services). For instance when a users subscribe to a video on demand service via its TV might be granted access to a mobile version of the same – that would not be included here. If it had started or mainly used via mobile it would be counted."

Always according to the source, mobile content services include: "games, video, music (including podcast), lifestyle (Health, diet, horoscopes), education (language learning, university study, hobbies,) electronic publications (magazines, newspapers, books),

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