As of 2021, there were 1.5 billion frequent augmented reality (AR) consumers worldwide. The number of global AR consumers is expected to grow to 4.3 billion by 2025.
Number of frequent augmented reality (AR) consumers worldwide from 2021-2025
(in billions)
based on people ages 13-69 who use social / communication apps
Supplementary notes
The source indicates the following: "2022 to 2025 forecasted in line with 2000-2003 growth rate of smartphone users since AR is in the Toy-launched phase of adoption; if we look at where this transition took place with mobile phones, one can argue that this was when games like 'snake' started being available (e.g., 1997: Nokia 6110 device released, 1999: emojis were invented, 2000: Nokia 3310, and the first commercially available camera phone launched in Japan)."
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Snap Inc., & Deloitte Digital. (June 7, 2021). Number of frequent augmented reality (AR) consumers worldwide from 2021-2025 (in billions) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1255362/frequent-augmented-reality-consumers-worldwide/
Snap Inc., und Deloitte Digital. "Number of frequent augmented reality (AR) consumers worldwide from 2021-2025 (in billions)." Chart. June 7, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1255362/frequent-augmented-reality-consumers-worldwide/
Snap Inc., Deloitte Digital. (2021). Number of frequent augmented reality (AR) consumers worldwide from 2021-2025 (in billions). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1255362/frequent-augmented-reality-consumers-worldwide/
Snap Inc., and Deloitte Digital. "Number of Frequent Augmented Reality (Ar) Consumers Worldwide from 2021-2025 (in Billions)." Statista, Statista Inc., 7 Jun 2021, https://www.statista.com/statistics/1255362/frequent-augmented-reality-consumers-worldwide/
Snap Inc. & Deloitte Digital, Number of frequent augmented reality (AR) consumers worldwide from 2021-2025 (in billions) Statista, https://www.statista.com/statistics/1255362/frequent-augmented-reality-consumers-worldwide/ (last visited November 22, 2024)
Number of frequent augmented reality (AR) consumers worldwide from 2021-2025 (in billions) [Graph], Snap Inc., & Deloitte Digital, June 7, 2021. [Online]. Available: https://www.statista.com/statistics/1255362/frequent-augmented-reality-consumers-worldwide/