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Link to original content: http://statista.com/statistics/1250138/japan-quarterly-heated-tobacco-sales-value/
Japan: quarterly heated tobacco sales value 2024 | Statista

Quarterly sales value of heated tobacco in Japan FY 2020-2024

Published by C. Diep, Sep 6, 2024

The sales value of heat-not-burn tobacco products in Japan reached exceeded 430 billion Japanese yen in the first quarter of fiscal year 2024. In fiscal year 2023, the total sales reached almost 1.6 trillion yen. 
Heated tobacco is growing popular as an alternative to cigarettes, since they are partially exempt from the stricter enforcement of smoking bans in Japan.

Quarterly sales value of heat-not-burn tobacco in Japan from fiscal year 2020 to 2024 (in billion Japanese yen)

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Release date

August 2024

Region

Japan

Survey time period

fiscal years 2020 to 2024; the Japanese fiscal year runs from April 1 of the stated year to March 31 of the following year

Supplementary notes

Data prior to fiscal year 2022 come from previous reports.
100 Japanese yen equal 0.68 U.S. dollars or 0.62 euros as of September 2024.
Values have been rounded.

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