As of 2021, around 73 percent of Chinese consumers have purchased wine online before, while 75 percent of consumers were considering buying wine on e-commerce platforms. Recently, e-commerce became an important distribution channel for China's wine retailers.
Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021
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Forward Intelligence (Qianzhan). (April 29, 2021). Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1248457/china-share-of-consumers-who-bought-wine-online/
Forward Intelligence (Qianzhan). "Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021." Chart. April 29, 2021. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1248457/china-share-of-consumers-who-bought-wine-online/
Forward Intelligence (Qianzhan). (2021). Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1248457/china-share-of-consumers-who-bought-wine-online/
Forward Intelligence (Qianzhan). "Share of Consumers Who Purchased or Thought about Purchasing Wine on E-commerce Platforms in China in 2021." Statista, Statista Inc., 29 Apr 2021, https://www.statista.com/statistics/1248457/china-share-of-consumers-who-bought-wine-online/
Forward Intelligence (Qianzhan), Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021 Statista, https://www.statista.com/statistics/1248457/china-share-of-consumers-who-bought-wine-online/ (last visited November 25, 2024)
Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021 [Graph], Forward Intelligence (Qianzhan), April 29, 2021. [Online]. Available: https://www.statista.com/statistics/1248457/china-share-of-consumers-who-bought-wine-online/
