Share of online retail shopping users in Japan 2023, by age
As revealed in a survey conducted in Japan in 2023, the majority of young adults and middle-aged consumers purchased goods and services over the internet. While almost 68 percent of respondents aged 30 to 39 years stated to have made online purchases within the last year, only 13.3 percent of elderly respondents aged 80 years and older were e-commerce users.