The transportation segment accounted for 39.9 billion Japanese yen of the annual spending by advertisers on digital signage advertising media in Japan in 2023. It was the largest segment of the market, followed by commercial facilities and stores. The market size of digital signage advertising was estimated at a value of 80.1 billion yen during that year.
Annual spending on digital signage advertising media in Japan in 2023, by segment
(in billion Japanese yen)
total annual spending by advertisers on digital signage advertising media**
Supplementary notes
*Figures represent a prospect.
**Only media costs are included, except for some cases where media costs and production costs are considered inseparable in commerce.
100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.
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Carta Holdings. (December 21, 2023). Annual spending on digital signage advertising media in Japan in 2023, by segment (in billion Japanese yen) [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1245851/japan-digital-signage-advertising-market-size-by-segment/
Carta Holdings. "Annual spending on digital signage advertising media in Japan in 2023, by segment (in billion Japanese yen)." Chart. December 21, 2023. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1245851/japan-digital-signage-advertising-market-size-by-segment/
Carta Holdings. (2023). Annual spending on digital signage advertising media in Japan in 2023, by segment (in billion Japanese yen). Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1245851/japan-digital-signage-advertising-market-size-by-segment/
Carta Holdings. "Annual Spending on Digital Signage Advertising Media in Japan in 2023, by Segment (in Billion Japanese Yen)." Statista, Statista Inc., 21 Dec 2023, https://www.statista.com/statistics/1245851/japan-digital-signage-advertising-market-size-by-segment/
Carta Holdings, Annual spending on digital signage advertising media in Japan in 2023, by segment (in billion Japanese yen) Statista, https://www.statista.com/statistics/1245851/japan-digital-signage-advertising-market-size-by-segment/ (last visited November 25, 2024)
Annual spending on digital signage advertising media in Japan in 2023, by segment (in billion Japanese yen) [Graph], Carta Holdings, December 21, 2023. [Online]. Available: https://www.statista.com/statistics/1245851/japan-digital-signage-advertising-market-size-by-segment/
